…Lionsgate has made up for delaying the film’s release by diligently, and cleverly, promoting the movie… earlier this year posters for Lionsgate offerings were emblazoned with ghostly images of the movie’s masked maniacs. “I thought that was really brilliant,” says Wingard. “Simon and I are really only established filmmakers on the independent scene and by and large our cast is relatively unknown.  So it’s an interesting way for Lionsgate to say, ‘We’ve got a lot of faith in this movie,’ and juxtaposing it with things that do have name value… They’re just trying to find ways to make it something your everyday audience member can comprehend, just like using ‘Perfect Day’ in the trailer. They spent a lot of money putting that song in the trailer. Honestly, I think that trailer cost almost as much as the film.” At the recent Comic-Con in San Diego, Lionsgate distributed replicas of the You’re Next masks and the film received an unexpected publicity boost when Michael Fassbender appeared at the panel for X-Men: Days of Future Past wearing one. “That blew my mind,” says Wingard. “I don’t know what the deal is — or if he’s just passing a hint for You’re Next 2.”  (excerpt from the article)

If Adam Wingard directed it, we might consider seeing a horror movie about a giant, skinless, suburbia-terrorizing dog named Roger… Takashi Miike could probably have lots of fun with it, too. We are, however, going to do our best at pretending we never heard the term ‘Mumblecore‘ (also referred to later in the article as ‘Mumblegore’). Just our opini… ugh.  Other than that? A great, in-depth article that delves deeply not just into the making/producing of You’re Next, but the indie filmmakers behind it, and their background, thoughtfully written by Clark Collis of Entertainment Weekly. The EW.com piece also carefully avoids spoilers. Enjoy!

[Simon] Barrett reveals they have a “cool idea” about how to turn You’re Next into a trilogy if the film makes the same impact nationally as it did at SXSW.  “A friend of mine came to see it at SXSW and had to walk out,” says  You’re Next actress Sharni Vinson. “I was completely in shock because this person is an actor themselves, so they know all the tricks of the trade and how this is obviously not real. I just thought ‘Wow, that’s awesome!’” (from the attached ew.com article)

An audience walkout (for the right reasons to a horror buff, i.e. needing to head to the lobby for a break to try to temporarily escape and calm down)? That’s a plus in our book. You’re Next opens August 23rd, and there’s plenty of chances to catch it before then (our piece here with the gallery has a ton of links) –even if you missed the pre-screenings, you can bet your ass there’ll be early showings on August 22nd. You may have much more of a hassle getting tickets and waiting in line, but you can bet the crowd reactions will be worth it, if you’re going because you love seeing a horror movie in a theater packed with like-minded fans who are not shy about expressing their enthusiasm. At Horror Boom, none of us would have an early showing–or an opening night– for a horror movie we’ve been counting the days to any other way.  It’s so fucking worth it!

Related articles

• “You’re Next” – Big-Ass Gallery of Screencaps From Trailer! (horrorboom.com)
• ‘You’re Next’ clip: Axe beats knives — VIDEO (horrorboom.com)
• ABCs OF DEATH 2: Announcing The Search For The 26th Director! (badassdigest.com)
• You’re Next (TIFF 2011) Review – Masked Mayhem from Adam Wingard and Simon Barrett (horrorboom.com)
• Sharni Vinson Makes a Unique Horror Experience With “You’re Next” (spinoff.comicbookresources.com)
• Why horror movies deserve our respect (telegraph.co.uk)